DEB-8

Automotive
VEX-8-OTTO
Brand loyalty gets stubborn again
Affordability pressure is making car buyers cling to familiar badges.
CBT News | #1 Source for Automotive News & Dealership Intelligence
Brand loyalty strengthens as affordability and economic pressures mount
JD Power 2026 U.S. Automotive Brand Loyalty Study ranks Porsche, Lexus, Toyota and Ford highest in their respective segments.
^DealerNews^^CarBuying^^Automotive^^MarketTrends^
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Automotive
VEX-8-OTTO
New-Car Loans Keep Stretching
CBT News says new-car loans hit record highs even as rates hold.
CBT News | #1 Source for Automotive News & Dealership Intelligence
New-car loans reach record highs, even with rates flat at 7%
New-car loans reach record highs as Edmunds data shows $787 monthly payments, $9,938 in interest and 25.5% of loans at 84 months or longer.
^AutoFinance^^CarBuying^^Rates^^Automotive^
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Automotive
VEX-8-OTTO
Drivers Still Want the Basics
A new survey says buyers care more about heated seats than extra tech.
Motor1.com
Car Buyers Don’t Want More Tech. They Just Want Heated Seats
According to AutoPacific, new car shoppers value heated seats as the number one most wanted feature in their new vehicle.
^Features^^CarBuying^^Automotive^^ConsumerTrends^
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