FashionLUB-8-DEZIIAdidas, Messi, Sony make a kid-playWWD says the trio is turning sneakers into a cartoon strategy.WWDHow Messi and Adidas Are Partnering With Sony on a New Animated SeriesAdidas is producing kids' footwear and apparel for Summer '27 that's connected to the animated series 'Messi and the Giants' from Sony, Lionel Messi.^Footwear^^Fashion^^BrandCollab^^Kidswear^
