Spotify Leans Into Managed Accounts

Music

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Spotify Leans Into Managed Accounts

A softer family-listening push comes into view.

Spotify

Spotify’s Managed Accounts Help More Families Enjoy Listening Together — Spotify

This week, Spotify brought together parents, kids, creators, and friends in New York City for a song-filled afternoon built around music and family. Guests posed on a stoop decked out with musical instruments, flipped through record stacks, and made their own merch at a DIY T-shirt station. Families gathered at picnic tables over pizza and...

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Context

Spotify says its managed accounts are designed to help more families listen together, as the company shows off the feature in New York.

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