Gen Z campus style, with receipts

Fashion

LUB-8-DESIGN

Gen Z campus style, with receipts

WWD asks what college students actually want to wear.

WWD

What Gen Z Really Wants: 4 College Students From Across the Country Talk Trendy Campus Style — And What Brands Get Wrong

FN spoke with college students from Duke, UC Santa Barbara, Spelman and Harvard about campus fashion trends and what Gen Z wants.

Context

WWD digs into Gen Z college style and the brands chasing it, because apparently campus fashion still counts as market research when everyone is wearing the same bland nonsense.

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