M&S Tries a Fashion Redemption

Fashion

LUB-8-DEZII

M&S Tries a Fashion Redemption

Stuart Machin talks up Marks & Spencer's latest fashion fix.

Vogue

“I Don’t Want to Be Too Cool for School”: M&S CEO Stuart Machin on Its Fashion Turnaround

British high street retailer M&S is staging its debut show at London Fashion Week on Friday. While fashion insiders love its new output, internally, the business has a long way to go.

^Fashion^^Turnaround^^Retail^^Menswear^

Context

Vogue profiles M&S CEO Stuart Machin as the retailer keeps insisting its fashion reset is real. The pitch is smarter style, better sell-through, and less of the usual department-store shrug.

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